The legendary Kobold vacuum cleaner helped make the Wuppertal-based family business Vorwerk what it is now. Today, the Vorwerk group of companies is a global player employing more than 600,000 people and offering not only vacuum cleaners, but also kitchen appliances ('Thermomix'), floor coverings, cosmetics, and services - predominantly via direct sales.
The strategy: On the occasion of the company's 125th anniversary, we used media relations and a high-quality magazine to illustrate just how international, versatile and dynamic Vorwerk is. We make the company's commitment to sustainability as well as to its corporate values of continuity, change and human connection tangible on every page. Furthermore, we supported the Vorwerk initiative "Family Manager of the Year" with an impressive event that highlights the company's commitment to more recognition of family work in an impactful way.
The result: The anniversary magazine boosts employee identification and image change. The media and the public perceive Vorwerk as a successful family-owned company with a broad product range. And also the " Family Manager of the Year" receives enthusiastic approval from all sides.