The Belgian luxury brand Tribù stands for exclusive outdoor design, novel materials and pure, timeless lines. The elegant outdoor furniture regularly causes a stir in the design scene. With our support, the company wanted to establish itself as a lifestyle brand on the German market as well.
The strategy: With extravagant photos and a succinct presentation of the sophisticated high-tech materials, we put Tribù in the media in an eye-catching way. The clear, reduced visual language reflects the high-class design of the furniture and conveys an upscale yet relaxed attitude to life. During press trips to the production site in Provence, journalists were able to see the extraordinary quality of Tribù products for themselves.
The result: The attractive press materials provide Tribù with large-format prints in all important lifestyle and design media. This immediately achieves an ad equivalent value that is many times greater than the invested budget.