LogMeIn changes the way we work and live together in the digital world by providing secure connections between desktop and mobile digital devices. As the leading provider of cloud services for consumers and businesses worldwide, LogMeIn offers networking solutions for mobile working, collaboration, remote access and Industry 4.0. To increase awareness of its solutions and successfully compete in a highly competitive market, LogMeIn wanted to expand its presence in German-speaking countries.
The strategy: Meetings and travel cost valuable time every day. With intelligent collaboration solutions such as "join.me", this time can be significantly reduced. In press releases and professional articles, we emphasized the benefits of these and other LogMeIn solutions. In close cooperation with the relevant IT trade media, we proactively developed topics that are interesting for the German-speaking market.
The result: User-oriented communication and continuous exchange with the media have paid off: Coverage in numerous publications sparks the interest of potential customers. In a market with ever-increasing demands, LogMeIn's products are perceived as secure and tailored cloud and collaboration solutions.