The cooperatively organized ANWR GROUP is one of the leading trade cooperations in Europe. More than 6,000 companies in the footwear, sports and leather goods industry with over 10,000 specialized stores in 14 European countries use its offer of goods, marketing and services. The great strength of this dynamic trade cooperation is the multitude of its capabilities and benefits.
The Strategy: To further strengthen the cohesion and to operate successfully in a competitive environment, the ANWR Group focuses on innovation and digital networking. The network's hub is the IDEA MANAGER, a web-based platform for the exchange of ideas and the management of innovation processes.
The result: Retailers organized in the ANWR Group use the IDEA MANAGER intensively to contribute suggestions for the further development of the group. Its entire appearance manages to inspire, offers opportunities for identification, and strengthens the position of the innovative retail group.
We clearly emphasized the innovative character of the IDEA MANAGER in the visual design of the platform and the accompanying websites. With a distinctive logo, a modern look & feel and an optimum usability we sharpened the profile and provided the strong trading group with a boost.
„Future through diversity“ – the brand essence
of the ANWR Group is also the guiding principle of
our employer branding strategy.