AkzoNobel is one of the world's largest manufacturers of paints and coatings. The company's products are in use everywhere - they can be found on Sydney's famous Harbour Bridge as well as in many homes.
The strategy: The DYI brands Dulux and Molto convince through their quality, easy application and perfect results. Like no other brand, Dulux stands for the joy of colour and creative inspiration. Molto is the ideal partner for all renovation projects.
In our communication we clearly emphasize the creative competence of the umbrella brands as well as the product brands: With persuasive campaigns, strong images, inspiring stories and special events we make the world of AkzoNobel come alive.
The result: The messages and stories get across. The media and consumers act on the home improvement and renovation tips and like the inspiration by color experts, thus growing the fan base.
Dulux brand communication:
creative decoration tips, stimulating interior photos and practical step-by-step videos
this is how we stage Dulux in classic communication channels and social media as
a vibrant source of inspiration for everyone who wants to beautify their home.
And sometimes we even completely redesign an entire apartment
to present the colour collection of the year.
With the global initiative Human Cities, AkzoNobel aims to make cities around the world more colorful, liveable and humane. We support the initiative with films, events and engaging stories on all channels.
"What colour does an idea have?" - unusual questions provide food for thought and form the central design element for the inspiring umbrella campaign "Adding color to people's life". The campaign includes employee workshops and a trade fair lounge for the world's most important industry event.
As a partner for all renovation projects, Molto has the right solution for every task - making renovation fun. We anchor this message with media work, creative PR actions as well as cooperations with influencers with a wide reach.