With its brands febi, SWAG and Blue Print, the bilstein group is the world's leading specialist in the independent automotive aftermarket. The fast-growing, family-run group also pursues ambitious goals for the future. To achieve this, it needs employees who are not only skilled but also have the "same heartbeat" and actively work towards the company's goals.
The strategy: At the bilstein group, the employees are not just a number, but an important part of the success - this is the basis on which we developed our employer branding strategy "Part of the success". It describes the core of the employer brand and is the creative guiding principle for all activities. This is demonstrated through visual and linguistic means, featuring employees as testimonials. Their name becomes part of a product name by the bilstein group. For example in the word NockenweELLEN (camshaft): the employee is clearly an essential part of the success.
The result: The bilstein group presents itself with an authentic and attractive employer profile - internally and externally. The employer brand, rolled out internationally, offers identification potential, communicates the strengths of the group and provides sustainable support for the long-term corporate goals.