spoga+gafa is the world's largest trade fair for lifestyle in the garden. With a wide range of offers and a comprehensive event program covering outdoor furniture and decoration, barbecue and BBQ, plants and accessories as well as sports and leisure, it presents the whole world of gardening. Over the course of three days, it offers a complete market and trend overview with countless inspirations. spoga+gafa flourishes - and is set to grow even further. We ensure this with integrated 360° communication.
The strategy: "Come and grow" -¬ on the basis of this central idea, we stage the added value spoga+gafa provides 365 days a year in an emotional and self-confident way: in exhibitor and visitor advertising, on social media, and on-site at the trade fair. Be it advertising, flyers, mailings, content relations or moving images - all communication measures are full of creative ideas and yet bear a consistent signature. The same applies to campaigns that we regularly develop on current trends and topics.
The result: The appearance of spoga+gafa proves persuasive - and significantly contributes to its success. spoga+gafa is the undisputed international leading trade fair for the industry and manages to attract increasing numbers of exhibitors, visitors and reach year after year.
The goal for 2020/21 is for spoga+gafa and the entire "green" industry to emerge from the Corona crisis stronger than before. We emphasize this with the #gardenbackstronger campaign and a visual that makes you feel like gardening even more.
The spoga+gafa grounds offer ample space for information and inspiration. To ensure that all garden enthusiasts know how to get their bearings, we show them the way with eye-catching digital signage.