The California-based provider of storage media for mobile devices has made a name for itself in the USA with high-quality products and a stylish design. Now it was time for Leef to conquer the German market with its USB sticks and memory extensions for smartphones and tablets. Above all, a new storage solution for Apple devices was aimed at a broad group of buyers.
The strategy: With target group-oriented communication and a direct approach, we addressed the trade press, technology blogs, YouTube and lifestyle media step by step and pitched background articles, product tests and videos.
The result: Our media work proved effective - and achieved a massive reach. Numerous journalists, bloggers and YouTubers enthusiastically reported about Leef and its groundbreaking storage solutions for mobile devices.