As a specialist for business mail, Postcon delivers more than one billion letters per year - customer-oriented, reliable, innovative, and with a passion for perfection. The subsidiary of the Dutch Post NL wanted to highlight these strengths both internally and externally and position itself distinctly and emotionally with an image film.
The strategy: Our film demonstrates size - a strong argument in the competition against the top dog Deutsche Post as logistics is an industry in which size implies reliability. Using emotional images as well as appealing figures and statistics, we created a dynamic film that impressively conveys the strengths of Postcon.
The result: The image film is convincing by creating pride and enthusiasm internally and positioning the company externally as a business mail expert who meets the industry giants at eye level.