Autohaus Rolf Horn
Autohaus Rolf Horn is one of the leading BMW dealers in the Rhine-Erft region. But the charisma of the Bavarian premium brand alone is not enough to successfully position oneself as a car dealer in a market characterized by fierce competition. To become the strongest BMW partner in the region, Autohaus Rolf Horn relies on innovative service concepts, used car promotions and local activities.
The strategy: For this purpose, we created a multitude of intelligent and imaginative communication activities. With print advertisements, radio spots, sponsoring campaigns and customer events which turn into the talk of the town, we position the dealership as a strong partner with its own profile - and support Rolf Horn on his road to success.
The result: The witty advertisements, spots and campaigns always provide food for thought and attract new customers. Rolf Horn is perceived as a car dealership with strong local roots - and quickly grows to become the number one BMW dealer in the region.
Advertising "Smarter than the competition"
In the showdown of MINI Cabrio versus Smart, we end the battle
with a much-acclaimed smart attack on the competitor from Daimler
and a sensational result: 100 percent more MINI Convertibles are sold
than at comparable product launches.
Advertising "Just around the corner":
We accompanied the expansion of the subsidiary network by its sixth location with a mix of integrated communication measures
and catchy messages ("We're stepping up a gear", "To being good neighbors"), thus positioning the Rolf Horn dealership as the service partner in the region.