Cooking is trending. And LivingKitchen is the hotspot for all cooking enthusiasts in search of the latest equipment for their culinary passion. The leading international trade fair for the kitchen world takes place every two years together with imm cologne and presents innovations, trends and products for the kitchen. To further strengthen its position and boost visitor loyalty, LivingKitchen relies on extensive social media communication.
The strategy: LivingKitchen is the industry's trend, innovation and exchange platform. This is also reflected in our social media strategy. Through design highlights and trend reports, we inspire visitors and create incentives to visit the fair. Activities such as blogger events provide the basis for intensive networking. Doing so, we also create online what the trade fair stands for offline: "the place to be" for the kitchen industry.
The result: Also on the Web, LivingKitchen established itself as the most important platform for all things kitchen. The number of followers and the reach of social media communication has been growing steadily, resulting in a lively community exchanging ideas about their passion for cooking all year round, even beyond the actual trade fair.