Ideal Standard
For more than 100 years, Ideal Standard has been standing for the highest quality and innovation. The company is the only manufacturer to offer ceramics, fittings and bathroom furniture from a single source. Already early on, Ideal Standard recognized the trend towards integrated bathroom solutions and individual oases of well-being and aligned its product range accordingly.
The strategy: Stylishly staged 'Lifestyle worlds' simply create more desire for a new bathroom than just an accumulation of bathtubs, washbasins and fittings. Under the motto "You have your style - we have your bathroom" we positioned Ideal Standard as a lifestyle company with product lines for a variety of individual furnishing styles. To convince retailers of this concept, we developed a comprehensive marketing package with materials that are perfectly matched to the bathroom solutions and the retailers' needs.
The result: The idea is well received: Ideal Standard has turned into a sought-after lifestyle brand, and the presentation of the bathrooms inspires both retailers and consumers.
Simply inspiring: Instead of emphasizing product features and functions,
Ideal Standard proves its design competence and inspires
with atmospheric oases of well-being. We stage the corresponding imagery
just as appealing by having authentic photos taken in real houses and not in studios.
