For more than 100 years, Ideal Standard has been standing for the highest quality and innovation. The company is the only manufacturer to offer ceramics, fittings and bathroom furniture from a single source. Already early on, Ideal Standard recognized the trend towards integrated bathroom solutions and individual oases of well-being and aligned its product range accordingly.
The strategy: Stylishly staged 'Lifestyle worlds' simply create more desire for a new bathroom than just an accumulation of bathtubs, washbasins and fittings. Under the motto "You have your style - we have your bathroom" we positioned Ideal Standard as a lifestyle company with product lines for a variety of individual furnishing styles. To convince retailers of this concept, we developed a comprehensive marketing package with materials that are perfectly matched to the bathroom solutions and the retailers' needs.
The result: The idea is well received: Ideal Standard has turned into a sought-after lifestyle brand, and the presentation of the bathrooms inspires both retailers and consumers.
Simply inspiring: Instead of emphasizing product features and functions,
Ideal Standard proves its design competence and inspires
with atmospheric oases of well-being. We stage the corresponding imagery
just as appealing by having authentic photos taken in real houses and not in studios.