There is hardly another name as prominent in audio and video production as AVID. Whether it’s film, TV, music or live shows – AVID is leading when it comes to the production of sound and moving images in all formats. AVID delivers innovative solutions that effectively optimize workflow, including notation software, professional mixers, home editing systems and complete studio systems. This had to be communicated throughout Europe.
The Strategy: In cooperation with our international agency network we leverage our broad base of journalism contacts to systematically place AVID in the media. A combination of user testimonies, test reports and trade interviews put the focus on AVID’s innovative studio solutions and positioned the company as a pioneer and driving force in the industry.
The Result: Our comprehensive PR campaign was a success. We helped AVID to significantly increase its media presence, reach a broader spectrum of media and raise perception of the company as an innovative technology leader.