THE TIRE COLOGNE
THE TIRE COLOGNE is set to become the new leading trade fair for the entire tire industry. The new international platform celebrated its premiere in Cologne in 2018. Until then, the aim is to sharpen THE TIRE COLOGNE's profile and establish the fair as the industry's international hub.
The strategy: Logo, claim, visualization, and integrated communication: A new high-quality and self-confident appearance reinforces the claim of THE TIRE COLOGNE and illustrates where the road is headed. The creative approach "Show Profile" combines all core messages: more profile = more service, more internationality, more events, more contacts, more products, more expertise, more business. THE TIRE COLOGNE shows the industry and exhibitors new perspectives and growth potential. The communication is rounded off by an integrated 360° campaign consisting of advertising, PR, direct marketing, social media, and events. Content relations measures such as a Europe-wide tire study create a bond between THE TIRE COLOGNE and its exhibitors and visitors and position the trade show as a key player and thought leader in the tire industry.
The result: The integrated communication proves effective. With its distinctive profile, THE TIRE COLOGNE sets new standards right from the start and becomes an industry fixture - an outstanding basis on which we have built on ever since.
