THUNDER POWER

Trade fair appearance with Thunder Power

The name heralds thunderous rumbles, but what the car manufacturer Thunder Power actually causes a sensation with is its virtually silent electric vehicles. At the IAA 2017, the Taiwanese start-up presented its latest developments in the premium class: with the prototype of the 'Sedan' e-limousine and a concept car of the world's first electric SUV 'Future Vision', the company competed with Tesla & Co.

Kunde
THUNDER POWER
Branche
Mobility
Projekt
Event
Digital & Motion
Content Relations

The strategy: Given the tremendous number of car innovations at the world's largest motor show, how do you raise interest in a newcomer whose innovation potential is  great but whose vehicles are not yetmarket-ready? We bring the concept car to life with sophisticated 2D mapping and impressive product videos. In the run-up to the IAA, we use focused media work to get the industry press in the mood for the newcomer in the e-mobility business.

The result: With its appearance at IAA, Thunder Power lives up to its name. The unveiling of the E-SUV prototype causes a big stir. All the important media are on site, and CEO Wellen Sham is in great demand as an interview partner.

Visual staging:
Sophisticated 2D mapping and fascinating videos render the E-SUV with the
iconic radiator grille an eye-catcher.