The Corona pandemic has brought the international trade fair business to a temporary standstill. Consequently, there is a great need in all sectors for exchange, intensification of business relations, and economic restart. To restart as the platform for networking, innovation and business, Koelnmesse wanted to communicate its comprehensive concept for compliance with all safety and hygiene regulations in a concise and memorable way. Because after all, it is all about the best possible protection for exhibitors, visitors, and employees.
The strategy: Under the central idea "#B-SAFE4business" we accompanied the restart with a modular information campaign, both digital and analog. From striking key visuals, a landing page and information materials through to fairground signage, we designed a distinct, striking appearance that can be individually adapted to all of Koelnmesse's trade events.
The result: The campaign conveys trust and underlines Koelnmesse's position as a highly professional and empathetic organizer who does everything possible to hold safe and successful events.
Be safe! Distinct pictograms provide for safety at all levels.