The International Hardware Fair is the most important event for the hardware and tools industry. As the leading global B2B trade fair for the sector, it not only offers numerous exhibitors a stage for presenting their products but is one thing above all: the platform for communication and innovation in the hardware business. In order to further increase the fair's attraction, the aim was to strengthen this perception among exhibitors, visitors and associations through social media activities.
The strategy: Focus. Integration. Exchange. These are the core aspects of our communications strategy, which are played out via all relevant channels - blog, Facebook, Twitter and Xing. By incorporating curated content, thereby integrating exhibitors, visitors and media, we support the Hardware Fair in further establishing itself as the central industry meeting place. The "Hardware Cologne" blog, where we provide information on B2B topics relevant to the industry, is a major contributor to this.
The result: The communication strategy works. The social media offerings by the International Hardware Fair were particularly well-received during the trade fair, but also beyond. And the trade fair could significantly expand its position as an international innovation and communication platform for the industry.