Whether it’s cinema production, TV production, or live transmissions, when it comes to professional moving images, Sony is mostly behind it. The Sony Professional division develops solutions for broadcast, healthcare, digital photography and industrial applications – and sets global standards as the innovation laboratory of the Electronics Group.
The strategy: The more complex the technology, the greater the need for understandable and lively communication. We place the emphasis on descriptive case studies and clear press copy, utilizing all communication channels including attention-grabbing campaigns, Corporate Publishing and inspiring events, to impart the achievements from the high-tech lab and make them usable for everyday business.
The result: Sony Professional receives significantly more media coverage than its competitors and is acknowledged as a technology leader and pacesetter by journalists, the trade and customers alike.
Campaign “100 % awareness for 0 % financing”
With an extremely minimalist typographical solution,
we create great awareness for a financing offer.
If you want to pave the way in the industry with innovative solutions, you need the exchange with users. Our Innovation Forum, jointly organized with Sony Professional, attracts a great deal of interest and underlines the leading position of the broadcast specialist.