As the world's leading trade fair for furniture production and interior design, interzum presents future-oriented products and solutions. With its focus on innovation, it provides the international furniture supply industry with valuable impulses for designing the living spaces of tomorrow. The trade fair wants to sharpen this positioning even further and exploit its visitor potential to an even greater extent.
The strategy: We support interzum's objectives through strategic social media activities that are aimed particularly at retailers, manufacturers, architects, and designers. The basis is made up of high-quality LinkedIn stories. They are flanked by, among other things, topic- and target-group-specific InMail and Facebook campaigns, Instagram Highlight Stories, and a WhatsApp Trendletter.
The result: The inspiring social media campaign is having an impact - and is clearly paying off in terms of positioning interzum as the leading trend platform. By sparking curiosity and enthusiasm, it activates visitors and makes an important contribution to the success of the trade fair