Focus on the essential: In order to operate even more successfully on the market, GEDORE, one of the world's leading manufacturers of premium tools, bundled its brand portfolio. Instead of nine brands, the company now comprises the three powerful brands GEDORE, carolus (now GEDORE red), and OCHSENKOPF.
The strategy: The brand integration and roll-out were supported by our strategic consulting. We developed a corporate mission statement and a clear positioning for the core brand GEDORE.
The results: The brand promise "Tools for Life" illustrates, across all communication materials and channels, what the tradition-rich company stands for: high-quality tools and excellent services with which people around the world can work more safely and productively. We emphasize the brand's premium claim with a poised appearance and impressive imagery that causes a stir throughout the industry.
"Tools for life" - the GEDORE brand promise reflects the company's pride
in the outstanding quality of its products and
the uniqueness of the brand. We convey this in films, brochures,
and accompanying communication materials.
Epic premiere of the new brand identity: For the most important event in the tool industry, the International Hardware Fair in Cologne, we designed a stunning booth that invites dialogue and impressively underlines the tool manufacturer's leading position.
We also use the new employee magazine to show pride and confidence: with a generous layout, opulent pictures, and engaging stories from the GEDORE world. The title of the magazine, "19NEUNZEHN", refers to the year in which the venerable family company was founded.
By defining vision, mission and corporate values, we create clarity and orientation. As it is of vital significance for everyone in the company, we make the mission statement available in a handy credit card format - easy to take with you and easy to check anytime and anywhere.
How can the benefits of complex products such as electronic torque wrenches be communicated in a simple and straightforward way? We rely on catchy animated films in which the most important features take center stage.