With a wide range of trends and innovations, Kind+Jugend is one of the leading international trade fairs for baby and toddler outfitting. The aim was for this to be reflected in the communication. In the long term, the fair intends to become the innovation driver, think tank and networking platform for the industry.
The strategy: How do you turn a trade fair into the communicative leader of the industry? Our strategy for Kind+Jugend focused on high-quality content and beneficial synergies. Via social media, we entered into a continuous dialogue with trade visitors, exhibitors and multipliers. We provide information about the latest trade fair news, innovations, trends and business insights. In keeping with the Kind+Jugend claim "Curiosity pays off", we consistently deliver exciting content to fans and followers.
The result: The interest of exhibitors in Kind+Jugend is growing - as is the number of visitors from Germany and abroad. Thanks to the lively interaction, Kind+Jugend is perceived as an important information, communication and business platform not only during the trade fair but also beyond. When it comes to baby and toddler outfitting, no one can get past Kind+Jugend.