Mitsubishi is a renowned international brand name. The Mitsubishi Carbide division, a manufacturer of precision tools with worldwide operations, is known by only a few - even in the industry. We set out to change that. Mitsubishi Carbide's impressive appearance at EMO, the most important trade fair for the metalworking industry, was intended to draw the attention of potential customers to its products and position itself as a reliable, quality-oriented partner. The company commissioned us to design and implement an eye-catching trade fair presence.
The strategy: We based our concept on Mitsubishi Carbide's customer orientation: large-format banners show portraits of satisfied customers - this in itself makes the manufacturer of precision tools stand out clearly in the technical trade fair environment. Customer statements about Mitsubishi Carbide also convey the image of a dependable partner in a catchy, credible and likable way. The testimonials can also be found in all accompanying materials ranging from brochures to media work.
The result: The result exceeded all expectations: Numerous trade fair visitors showed great interest in Mitsubishi Carbide and its range of products. The successful trade fair concept served as a model for a host of Europe-wide measures.