OCHSENKOPF has been manufacturing excellent axes, picaroons and other forestry tools since 1781. Thanks to extensive experience, carefully selected materials and meticulous manufacturing, the products from Germany's most traditional ax smithy still set standards today and enjoy an excellent reputation among foresters. Building on this, OCHSENKOPF aims to become a "love brand" for end-users too.
The strategy: Over 235 years of tradition and passion for top quality make OCHSENKOPF a true legend. The brand's fascinating history, its high-quality products and the trend towards woodworking offer a variety of approaches for exciting storytelling. With application stories, background articles, interviews, service reports and magazine features, we addressed end consumers in a targeted manner and presented the products and their applications in an engaging way.
The result: The emotionalization of the brand proved effective. Special-interest and popular media increasingly report enthusiastically about OCHSENKOPF and its products.