bib International College
Practical training in the fields of computer science, business, media design and games, integrated training paths from middle school to international university degrees and intensive personal support that focuses on strengthening the potential of each individual - these are the hallmarks of bib International College. The private educational institution provides young people with optimum professional opportunities and has helped more than 30,000 graduates on the road to success in around 40 years. With a comprehensive brand relaunch, bib International College wanted to communicate these strengths, sharpen its profile and clearly distinguish itself from its competitors.
The strategy: Based on student and employee surveys, we positioned bib International College as an institution that opens opportunities, provides guidance and develops strengths. The guiding principle "From education to worldwide: renowned - practical - individual" sums up the USP and the strong points of the educational institution. It forms the basis for a comprehensive brand relaunch with a new corporate design and attractive communication materials, from information brochures to image and testimonial films through to a new website.
The result: The consistent, modern and appealing communications presence perfectly reflects the attractiveness of the educational offering. With its distinct positioning, bib meets the current demands of the market and clearly stands out from the competition.