Passion for fire, expertise in warmth, craftsmanship with the greatest attention to detail: The Trier stove manufacturer Hase has what it takes to be a premium brand - and we have the key ingredients for a compelling appearance that reflects the unique "Hase style" both concisely and emotionally.
The strategy: High-tech and craftsmanship, art and skill, tradition and team spirit - these are the values that characterize the Hase company and its way of working. The claim " Das ist unsere Art" ("This is our way") confidently sums this up. It forms the central thread for the positioning of the company as well as for the corporate film, image brochure, website, and campaigns - and serves to differentiate Hase from its competitors.
The result: The emotionally designed materials shape the company's profile and make its character tangible.
With a new catalog, we showcase the stoves from Hase in an unusual way: by not depicting stove coziness, but rather the anticipation of the warming fire. With atmospheric winter landscapes and inspired headlines, we spark interest in stoves. In addition, facts about the products and details from the manufacturing process illustrate the passion and care with which the stoves are crafted.
Emotional texts, a warm, friendly impression and
atmospheric pictures from nature make the "Hase Art" tangible.
Details from the production and pictures of people at work reflectthe value of the products
and sharpen the profile of the brand.