VNR Verlag für die deutsche Wirtschaft
More diverse, more inspiring and with even greater added value: the "career@office" trade fair has been renamed "Assistants' World": the largest business event for assistants and office professionals - an indispensable forum for networking, expertise and innovation.
The strategy: Experienced office managers are indispensable for every company. And the Assistants' World is 'Indispensable for the indispensables". Based on this central idea, we developed a sustainable cross-media marketing concept for the event's new direction: with a coherent visual appearance and innovative digital and analog measures. We focused on a target group-oriented mix of themes and topics in an emotional wrapping with shareable and snackable content across all channels.
The result: The trade fair relaunch has been well received. The long-term concept and well-thought-out materials anchor Assistants' World as the relevant business event and activate new potentials.