Kassenärztliche Vereinigung Hessen (KVH)
The Kassenärztliche Vereinigung Hessen (KVH) represents the interests of established contract physicians and psychotherapists in Hessen. As such, it not only promotes people's well-being but also has a lot to offer as an employer: the chance to help shape the state of health and a varied working environment with interesting tasks, excellent prospects and many benefits.
The strategy: With our holistic employer branding strategy, we highlighted and demonstrated the numerous benefits: There is "a lot in it for you" at KVH. Based on this central idea, we designed an appealing employer image in which the employees are front and center.
The result: As brand ambassadors, they share their enthusiasm and convey an authentic and lively impression of their everyday work and the perspectives the company offers. This way, potential applicants can directly experience what is in store for them at KVH.
'V(iel drin)' is the central idea and visual leitmotif
for all recruiting materials, from the career website to brochures, banners
and advertisements through to videos with 360° insights.