Sophisticated product presentations and fascinating brand performances: that's the world of Display International. Worldwide, the booth builder creates trade fair, event and sales presentations for renowned companies and realizes design concepts ingeniously and with the highest quality craftsmanship. As a consequence, Display International enjoys an excellent reputation as an implementer. With our support, it wanted to put more focus on its creative competence as well.
The strategy: In a comprehensive strategy workshop, we developed a powerful positioning together with Display International. The claim "Turning visions into reality" underlines Display International's claim to not only build exhibition stands for its customers but to create true brand experiences. This self-confident approach is also reflected in the creative image brochure. Strong visuals with tigers running across the water and bikers on the moon clearly show what Display International can do for its customers: understanding their visions, creating ideas and sometimes making the impossible possible.
The result: The well-thought-out strategic approach and the attention-grabbing implementation are met with great acclaim, especially as the design - from the elegant, reduced layout to the premium paper - optimally impressively emphasizes the high quality of Display International's solutions.