DuMont
Be it print, radio, digital media or events: DuMont Rheinland reaches millions of people every day with its wide-reaching media and events. Thanks to its diverse services, the media company is the most important advertising partner in the region.
The strategy: Communication is the core business of DuMont Rheinland. We provide support at all levels: internally through workshops that foster mutual inspiration between the individual divisions, and externally through high-impact self-advertising that highlights the strengths of the product range in a sales-boosting manner. With creative concepts, attention-grabbing design and emotional appeal, we always strike the right chord: on the website and in social media as well as in newsletters and campaigns.
The result: Our concepts and measures convince across the board and strengthen the positioning of the traditional publishing house as a successful modern media service provider: Du Mont Rheinlandd brims with creativity and significantly increases its visibility and reach. In entertainment, service and marketing, the company is clearly the number 1 in the region.
With a professional, sales-oriented website, powerful e-mail marketing, Google Ads campaigns and a newsletter that is as entertaining as it is informative, we position DuMont Rhineland as the first choice for advertising activities in the region.
By leveraging synergies and positioning the seven regional radio stations of the so-called Rhineland Combi as local influencers with creative campaigns such as "Köln dreht durch" ("Cologne is going crazy"), we significantly increase the social media reach and generate new marketing opportunities around digital advertising formats.
