Reliability, innovative strength and safety - these are the values that crane manufacturer Demag stands for. The company's customers benefit from seamless processes, maximum efficiency and optimum results. We are bringing the brand promise "Committed to Performance" to life within the framework of an integrated 360° campaign: with brand communication including the website, an image film and brochures as well as with a creative campaign around the 200th anniversary of the company.
The strategy: Founded in 1819 as "Mechanische Werkstätten" in Wetter an der Ruhr/Germany, Demag has written industrial history and helped drive technological progress in the Ruhr region. We tell the story of its development from an innovative local company to a globally active enterprise through numerous channels and with a wide range of activities - above all by means of personal employee stories from international locations.
The result: Demag embodies the history and potential of the Ruhr region. On this basis, we create a positive brand image that is highly visible. The employees are proud of "their" Demag and the company's successes.
The past meets the present.
The calendar for Demag's anniversary conveys in strong images how the company
has been committed to its customers and written industrial history for 200 years.
At the start of the anniversary activities, Demag shows its greatness with a mega display at the company headquarters in Wetter an der Ruhr.