The products are world-class, and the company is the world market leader. As the inventor of progressive lenses, Essilor enjoys an excellent reputation for being an innovative manufacturer of ophthalmic solutions and increasingly turns eyeglass lenses into lifestyle products.
The strategy: Responsible, proactive, inspiring - these are the values Essilor stands for. We make this spirit emotionally tangible on all levels: in the brand identity as well as in partner and product communication. With a vibrant look and creative campaigns, we create sympathy and convey the brand's personality.
The result: The fresh and authentic appearance is well received. Opticians see Essilor as a real partner "at eye level" who provides them with optimal support in their work.
In order to strengthen customer loyalty and dialogue with its partners, Essilor launched a customer magazine. Market trends and valuable practical tips support opticians in their daily work, and in interviews and success stories they get to tell their own stories. This makes "blickpunkt" a popular information medium and effective acquisition tool.
100 pairs of shoes and only one pair of glasses? With a multifaceted marketing package, we promoted the sales of additional eyewear for different needs: for sports, at work, on the go.
Independent opticians have to distinguish themselves from the competition by providing competent advice and attractive promotions. Together with Essilor, we defined topics and opportunities for them to engage with consumers. For vision tests, seasonal campaigns, or special offers, we designed attractive marketing packages that can be individualized as desired.
With its innovation "eyecode", Essilor wants to make the dream of perfect vision come true. To this end, we developed a campaign with large-format advertisements that involved local opticians and generated millions of media contacts.
An appealing approach and an authentic visual appearance
with real testimonials instead of models are at the heart
of all communication media that we develop for Essilor and its partners.
This is how we sharpen the emotional profile of the eyeglass lens manufacturer.