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Fair and square: ADAC car insurance

Everyone knows ADAC's so-called yellow angels. Only a few know, however, that the ADAC is not only Germany's largest automobile club, but also a strong brand for insurances. Exclusively for its members, it offers fair, consumer-friendly car insurance with excellent value for money. And with the preventive product "ADAC Kranken- und Pflegeschutz nach Unfall" (ADAC health and care protection after an accident), it closes a gap in the provision of statutory health insurance. 


The strategy: For these attractive offers, we wanted to spark enthusiasm first and foremost among the sales staff whose job it is to win ADAC members as clients. To achieve this, we rely on motivating events and emotional content. Lively hands-on workshops convinced the teams of the benefits. The advantages of the pension offer are conveyed by an explanatory film with impressive case studies.

The result: we show the way for successful sales.

Sales promotion through storytelling
our informative film uses three case studies to
provide sound arguments for successful sales talks.